About
Strategic communications for enterprise change, culture, and executive messaging. Two decades across healthcare, life sciences, and complex organizations.
Abbey Communications Group is a strategic communications practice founded by Erin Abbey. We partner with executive teams on the work that shapes how organizations move: enterprise change, culture, executive messaging, and the storytelling that carries it.
Erin has led communications across healthcare, life sciences, and mission-driven organizations for more than two decades, including senior roles at Ascension, AbbVie, and Baxter. Her work spans the disciplines that rarely sit together in one practitioner. Change and transformation communications. HR and employee communications. Executive and leader messaging. And the narrative craft that turns complex programs into stories people remember. She has partnered with CEOs, CIOs, CFOs, and CHROs, and guided workforces above 100,000 through ERP and HR modernization, post-acquisition integration, and cultural change.
The approach is architectural, not transactional. We build the messaging frameworks, content systems, and leader enablement that create clarity at scale. AI is built into that architecture, in client systems and in our own work. Compassion and performance are not opposites. The strongest work proves they belong together.